Every effective strategy starts with an honest assessment of where you are now. Our audits examine your organic rankings, local map pack visibility, and business listing accuracy to establish a clear baseline — then use that data to build a plan that targets the highest-impact opportunities first.
The organic audit is the most comprehensive layer of our analysis. It examines every factor that influences how your website performs in Google's traditional search results -- the blue links that still drive the majority of search traffic for most businesses. We analyze your current keyword rankings across your target terms, tracking not just where you rank today but the trajectory -- are positions improving, declining, or stagnant? We evaluate search volume and competition for each term to identify which rankings represent the highest revenue opportunity.
Technical health is assessed across crawlability, indexation, site speed, Core Web Vitals, mobile usability, and site architecture. We identify pages that should be indexed but are not, pages that are indexed but should not be, and technical issues that are limiting your site's ability to be crawled and understood by search engines. Content coverage analysis reveals topic gaps -- high-value searches your competitors are capturing because they have content you do not. This directly informs content strategy priorities and ensures new content targets the opportunities with the highest potential return.
We track your current positions for every target keyword along with the direction they are moving -- improving, declining, or stagnant. Each keyword is evaluated for search volume and commercial intent to identify which rankings represent the highest revenue opportunity for your business.
Crawlability, indexation status, Core Web Vitals, mobile usability, and site speed are all assessed. We identify pages that should be indexed but are not, pages that are indexed but should not be, and technical issues limiting your site's ability to be crawled and understood.
Topic gap analysis reveals high-value searches your competitors are capturing because they have content you do not. This directly informs content strategy priorities and ensures every new page addresses proven demand with the highest potential return.
Referring domain quality, toxic link identification, domain authority trends, and competitive gap analysis reveal where your link profile is strong, where it falls short, and which link building opportunities will have the greatest impact on your rankings.
Internal linking structure, URL hierarchy, navigation depth, and information architecture all influence how effectively search engines crawl and understand your site. We identify structural issues that are suppressing rankings or creating crawl inefficiencies.
Every metric is measured against your top competitors so you understand not just where you stand in absolute terms, but how you compare to the businesses contesting the same rankings. This competitive context drives prioritization.
For businesses that serve a geographic area, local search visibility is often more valuable than organic rankings. A top-three position in the Google Maps pack for your primary keywords can drive more calls and visits than a page-one organic ranking for the same terms. Our local audit evaluates your Google Business Profile optimization status, map pack rankings across your entire service area, local keyword performance, review profile strength and sentiment, and citation consistency across major directories and data aggregators.
We use geo-grid heatmap tools to measure your map pack visibility at the neighborhood level -- not just a single search from one location. Local rankings change based on the searcher's exact geographic position, sometimes dramatically within a few miles. A single rank check from your office tells you almost nothing about your visibility three miles away. The heatmap reveals where you are strong, where you are on the edge, and where you are invisible. This geographic precision shows exactly where your local SEO efforts should focus and ensures no opportunity is missed across your entire service area.
NAP stands for Name, Address, Phone number -- the three pieces of information that must be consistent across every directory, data aggregator, and business listing on the internet. Inconsistencies confuse search engines, dilute your local authority, and can actively suppress your map pack rankings. Even small variations -- "Street" vs. "St.", a missing suite number, an old phone number on a forgotten listing -- signal to Google that your business information is unreliable.
Our NAP audit scans your business information across 40+ directories and data aggregators to identify every discrepancy: old addresses, wrong phone numbers, misspelled business names, duplicate listings, and listings on directories you may not even know you are on. Every discrepancy is documented with the specific directory, the incorrect information found, and the correction needed. We provide a complete correction plan that prioritizes the highest-authority directories first, because fixing those has the greatest impact on your local rankings and citation authority.
An audit is only valuable if it leads to action. You receive a comprehensive document covering every finding across organic, local, and NAP analysis. Each issue includes the specific problem, its measured impact on your visibility, and the recommended fix -- written in plain language, not jargon. Findings are ranked by impact so you know which fixes will move the needle fastest. High-impact, low-effort items come first. Strategic investments that require more time are sequenced based on expected return.
We walk through the findings with you, answer questions, and discuss how each recommendation connects to your business goals. This is not a data dump -- it is a strategic conversation about where to invest for the greatest return. The audit data then becomes your performance baseline. Every metric we track going forward is measured against this starting point so you can see exactly how much progress has been made over time. Without a baseline, every claim about improvement is anecdotal. With one, every result is provable and directly tied to the work being done.
The audit is not the end -- it is the beginning. We translate findings into a strategy that produces measurable results by first documenting current positions across organic rankings, local map pack visibility, and NAP accuracy. This baseline is the starting point against which all future progress is measured. Issues that are actively costing you traffic and can be fixed quickly -- indexation errors, missing schema, broken internal links, major NAP inconsistencies -- are addressed first for immediate impact.
Larger opportunities -- content gaps, competitive link building, GBP optimization, local authority campaigns -- are sequenced into a multi-month strategy based on expected impact and resource requirements. Every recommendation comes with a specific, measurable target: a keyword position to reach, a map pack zone to expand into, a technical metric to improve. We define what success looks like before we start working, and progress is tracked against the baseline on a regular cadence so you can see exactly what has been done, what has changed, and what comes next.
Find out where you stand in organic search, local map pack results, and business listing accuracy. No cost, no obligation -- just an honest assessment of your current visibility and the opportunities in front of you.
Free Visibility AuditOur audit covers organic search performance (keyword rankings, technical health, content coverage, backlinks), local visibility (map pack rankings across your service area, GBP status), and NAP consistency (business listing accuracy across directories and data aggregators).
We offer free initial visibility audits. These cover enough ground to show you where you stand and where the opportunities are. More comprehensive deep-dive audits may be included as part of a full engagement.
Most initial audits are completed within a few business days. More detailed audits for larger or multi-location businesses may take up to a week. We prioritize thoroughness over speed.